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The UK's Veterinary market is worth £2.5 billion a year, with some huge chains seemingly taking over. For smaller & independent practices, it's often a hard competition to drive clients through their doors.
One way to create great relationships with your clients and encourage new ones through your doors is through social media. Social Media can provide a personal touch to your brand as well as showing potential clients what it is that makes you stand out. As well as why they should trust you with their beloved pet!
Here are a few ideas to help you produce your content!
1. Cute Dog/Cat pictures! Whether from online or snaps from visiting pets
2. Customer photo's of their pets (get permission first!)
3. Topical Content / News Articles
4. Promotional Offers (E.g New Shampoo, Half Price Nail Clipping)
5. Tips for looking after your pet
6. Memes / Relatable Content
7. Quotes (E.g 'Life Is Better With Cats')
8. Behind the scenes
9. Meet the team
10. Celebrate National Days (eg. Oct 16th Global Cat Day)
11. Share a customer review
12. Post an industry fact & discuss
13. Share a success story
14. Post a how-to video
15. Post a 'this-or-that' (eg. Cat Person vs Dog Person)
Hopefully these ideas will have inspired you!
If you are interested in learning more about how I can help you manage your social media for you, then click here!
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